Sending cargo via air freight has traditionally been considered a ‘plan B’ or back-up option for supply chains. But in this unpredictable, fragmented world we find ourselves in – where black swan events are seemingly becoming more commonplace – air freight is undergoing something of a transformation.

With disruption plaguing global logistics since the turn of the decade, just about every business’ supply chain has had to be reshaped in one way or another – and this very much includes the widespread adoption of air services.

So how does shipping cargo via the skies add a crucial layer of resilience when you need it most? How does air freight combine with other modes of transport as the missing piece of the puzzle to complete your supply chain? In episode 4 of our ‘Air is Essential’ series, Annette Kreuziger, Maersk Europe Head of Air Freight, sets about answering these questions.

From market dynamic shifts to the economic cost of delays and facilitation of multi-sourcing strategies, Annette explains why air freight should no longer just be considered a plan B, but instead a fundamental part of supply chain success.

Click here to watch episode one ‘Why Air’.
Click here to watch episode two ‘Destination: Billund’.
Click here to watch episode three ‘Exploring Air Freight and Customs Clearance’.